Our Story.

Our Mission.

A once-in-a-lifetime pandemic locks the world down in March 2020. A father and his 18yo son decide that their new-found free time could be best spent learning a new skill. They decide to learn a 3D-modeling software program called Solidworks together.  After gaining some proficiency, the son and his best friend, who both happen to be competitive alpine ski racers, brainstorm for two weeks over the phone about a product they could try to develop.

Having both dealt with nagging psoas and back issues from ski racing, they decide to create a product to help with the problem. Recovery and relief from soreness, tightness and/or injury from ski racing can reduce valuable training time. The idea for the product would be to self-manage one’s own recovery and release in order to maximize training.  They surveyed the market to see what products currently existed.  They discovered that the problem with most existing recovery tools was that they are designed for only one muscle group and/or one body size.
One thing leads to another and Thrival Muscle Recovery is born. Crash courses in 3D-printing, injection molding manufacturing, plastics, supply chains, marketing and many other business activities follow.

Today with the availability of four different types of attachment heads combined with spacing adjustability, there is a Thrival solution that works for every major muscle group of “every-body.”

Dominic Rainville & Cam Smith
Thrival Muscle Recovery

Cam Smith

Cam Smith is a D1 ski racer at Boston College. Currently, Cam is studying Computer Science and minoring in Marketing. He grew up in Mill Valley, CA and skied out of Squaw Valley, CA before moving to Vermont to attend Burke Mountain Academy for three years. Cam next took two post-graduate years with the Steamboat Springs Winter Sports Club in Colorado. When not ski racing, Cam can be found mountain biking, skateboarding and learning how to play his guitar.

Dominic Rainville

Dom is a Canadian FIS alpine skier from the Quebec town of Sainte-Julie. Dom grew up skiing for the Mont-Orford Ski Club before crossing the border to attend Burke Mountain Academy in Vermont for two years. Dom next took a post-graduate year and skied with the Steamboat Springs Winter Sports Club. Dom is a D1 ski racer for the University of New Hampshire (UNH) and is studying business. When not ski racing, Dom can be found playing soccer with his brother, mountain biking and weightlifting.

Bill Smith

Bill is not a FIS alpine skier! Instead he is a small business entrepreneur. Bill grew up in Vienna, VA before attending Clarkson University and receiving a EE degree. Bill currently lives in Steamboat Springs, CO after stints in Mill Valley, CA and East Burke, VT. He can typically be found trail running in the high Rockies and hiking through national parks when not standing along ski race courses.